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Title: Are Links Still A Powerful Google-Ranking Factor?

Author(s): Eric A. Enge, Paul D. Berger

 DOI : http://dx.doi.org/10.18535/ijsrm/v4i11.09

Stone Temple Consulting Framingham, MA 01701


Bentley University Waltham, MA 02452


License: This work is licensed under a Creative Commons Attribution 4.0 International License.

Website: http://www.ijsrm.in

e-ISSN:  2321-3418



 In this paper, we share new data on links as a Google-ranking factor. We will demonstrate the continuing importance that links play in rankings. It’s well known that links were a major ranking factor in the early days of Google (e.g., http://infolab.stanford.edu/~backrub/google.html), but many speculate that their importance is declining (e.g., http://www.searchmetrics.com/wp-content/uploads/Ranking-Factors-2015-Whitepaper-US.pdf) . However, we show that discussion of a decline in the importance of links as a ranking factor is grossly exaggerated. Indeed, links remain extremely powerful

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